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Branding Yourself as a Method of Marketing

Today we hear a lot about branding yourself, in addition to building your list via email marketing.  What does branding yourself mean?  It is similar to magnetic marketing which puts you in a position of attracting followers who want to be on your list.  This involves providing value to your clients by offering marketing tips and free information that will help them.   Another way might be to writes articles that people want to read because you are offering information sought out by readers and first hand experience.  The reader comes to know you by your name and/or your picture.  They develop a relationship of trust and respect with you.

I have been exploring a variety of marketing systems which offers any marketer the foundation upon which to build his/her business. You should find an independent autoresponder system that is not tied into any one company so that you always have control over your list. List building is critical, so a person needs to know how to build landing pages to capture interested prospects for their list. Your landing pages require your personal touch such as a picture or video of you, something that shows you individual uniqueness in addition to what you are offering.

Most people have multiple streams of income, so again, you need to have your own autoresponder system.  One very user friendly marketing system is called 12 Second Commute.  It offers ad tracking, form code and capture page set up tools, url rotators for your advertising and a contact manager with  autoresponders, very very good for the average internet marketer.

More recently, I have begun working with a video marketing centre called Comf5 that offers video emails and live webcasting plus website publishing on our emails and multiple autoresponders.  These tools allow you to make impressive marketing emails that include your video message.  They also allow you to meet with your team and share hosting in an interactive environment. These tools are being utlilized effectively by such professionals as real estate agents, musicians, church ministers, and restaurant owners to name a few. The video tools at Comf5 allow you to brand yourself which is simply putting yourself out there in the public with your product or service, which distinguishes you from masses of marketers.  It also personalizes your communications in record time so that people can connect to you and relate to you.  Typically the industry statistics for email marketing is that it takes 7 emails to anyone before they generally buy a product or service from you.  I wonder what it is for video emails?

Blogging has become another popular vehicle for branding yourself because they are so search engine friendly and blog articles are often ranked highly on the search engines such as Google for readers who are looking for information and guidance. This method requires some skill in setting up a blog with the right plug ins and connections plus consistent article writing that utilizes key words that people are searching for. The blog then needs to be linked to an autoresponder system so that the author can begin building their list. Finally, the author then needs to keep in regular contact with their list by offering valuable information and tips to build a relationship with their list of contacts. It takes time and consistency. If you add video emails to the formula then you will fast track your relationship building.  A webcasting facility allows you to invite your contacts to presentations and events related to your product or service which adds a high level of value plus a greater chance to build your relationship with them.

Did you know that only 7% of businesses have anything more than a website presence.This means that most businesses are just learning about how to market their business on the internet. People are living in front of the internet more and more so it is becoming the place to advertise. In fact the average person checks their email 5 to 15 times a day, so email marketing is a very important area for businesses to advertise and grow their business.  Video emails add a high level of personality and much more information to the communication and is destined to be increasingly popular among individuals and businesses who are looking for ways to communicate more effectively.  If a picture adds a 1000 words than maybe a video adds a million.

What does a video marketing center cost?  Today it can be received at Comf5  for less than $40 a  month with no contract.  Most people are used to paying for various services with different companies and spending considerably more than they need to… Personal video email communication  costs less than $10 per month and is likely to be popular among the young and the old for its effectiveness and ease of use.

Comf5 is the evolution of a 10 year old company that has consistently fine tuned their technologies.  Also they have made a choice to put more money into paying their reseller base,  in lieu of spending dollars to create company brand awareness. The reseller option can provide another stream of income with some very lucrative incentives in a wide open market where businesses are poised to use new leading edge technologies for marketing on the internet.

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